Serve the Version You Once Were
The fastest way to build trust is to help people become who you’ve already become. But the smartest way is to do it inside a blue ocean you create, not a red one you enter.
Most people compete for attention in red oceans filled with copycat offers and recycled advice. Blue oceans, on the other hand, are where you define your own category, a new opportunity only you can lead.
Here’s how to do it:
- Pick your market. Health, wealth, or relationships
- Drill down two levels. Market → submarket → niche
Example: Wealth → Business → Brand creation for freelance programmers - Study the battlefield. List 10 players and what each sells
- Find the gap. What pain or promise are they ignoring?
- Reframe it as a new opportunity. Give it a name. Package it as a movement
- Design your vehicle for change. Lead people through the transformation you’ve already lived
Use clear frames when positioning your offer:
- “I help [who] go from [pain] to [result] through [unique mechanism].”
- “Unlike others teaching [old way], I show how to reach [result] using [new way].”
Example:
Business coaching for creators was crowded.
Alex Hormozi built a blue ocean with “$100M Offers”, selling offer design instead of coaching. He didn’t compete. He defined the game.
Takeaway
Don’t fight for attention. Redefine the playing field.
