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Learn something from everything
From neuroscience and psychology to marketing, business development, copywriting, programming, and more.
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Make your ads more persuasive
Great copy and ads pull people in by highlighting solutions, not tearing down problems. Fear-based tactics (e.g., “Without this, you’ll… Continue reading
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Whoever frames the question holds the power
Whoever frames the question holds the power. The asker defines the boundaries of the conversation. And if you answer the… Continue reading
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State your actions instead of demands
No matter what your intention is, when you are talking you either choose strong words or weak ones. Example:Weak: “Stop… Continue reading
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First impressions? How about last impressions?
They tell you first impressions are important. But do you know what is even more important? Last impressions! The recency… Continue reading
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Emotion Labeling
Emotion labeling is a practical, mindfulness-based strategy used to manage emotions by observing and naming them in neutral, factual terms.… Continue reading
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When ‘Fair’ Isn’t Fair
The word “fair” sounds innocent, but it’s often a warning sign. When someone says, “That’s not fair,” it usually means… Continue reading
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Let Them Think It’s Their Idea
People don’t like being told what to do, they like feeling in charge. When you let them believe they’re in… Continue reading
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The Art of Saying Nothing
Most people rush to fill silence, but that’s a mistake. Silence feels uncomfortable—that’s why it works. When you stop talking,… Continue reading
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The Two Words That Seal the Deal
We’re told to chase a “yes” in every conversation. But here’s the truth: “yes” is overrated. It can be polite,… Continue reading
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Empathy: The Secret Weapon of Great Negotiators
Most people think empathy is about being nice. It’s not. Empathy helps you see what others miss, solve problems faster,… Continue reading