-
·
Make your ads more persuasive
Great copy and ads pull people in by highlighting solutions, not tearing down problems. Fear-based… Continue reading
-
·
Whoever frames the question holds the power
Whoever frames the question holds the power. The asker defines the boundaries of the conversation.… Continue reading
-
·
State your actions instead of demands
No matter what your intention is, when you are talking you either choose strong words… Continue reading
-
·
Prospect Theory: Using Psychology in Business
We tend to think that our decisions are rational. In realty, we’re deeply influenced by… Continue reading
-
·
The Framing Effect
Imagine this scenario: you’re at the doctor’s office. The doctor says, “This treatment has a… Continue reading