People don’t invest just to break even. They invest to gain more than they put in. Everyone wants a solid return on investment (ROI).

Think about it
Businesses, customers, parents, students—everyone is looking for a good ROI in some form or another.

So, what about you?
What kind of ROI do you offer to potential employers, partners, or even in your personal relationships? Are you someone people can’t afford to ignore? If you want to get ahead, the key is to make yourself the best possible investment.

Can you clearly explain the value you bring to your job or the company you work for? Business owners, customers, and pretty much everyone else are always on the lookout for a good investment. So why should they invest in you?

If you’re running a business, can you show your customers how they’ll get a return on their investment when they buy from you?

Your ability to deliver value—whether in your career, business, or personal life—shapes the opportunities you attract. It could mean landing promotions, closing deals, earning higher pay, or even winning the heart of that special someone.

At the end of the day, people who focus on delivering value see themselves as a kind of product in the marketplace. They work hard to make sure others get a great return on their investment.