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I write about strategy, marketing, psychology, and business development.
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Learn something from everything
From neuroscience and psychology to marketing, business development, copywriting, programming, and more.
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Why Logic Alone Won’t Close Deals
We like to think we’re rational beings, but the truth is, emotions rule our decisions. Ever had a client who… Continue reading
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Become a value-driven professional
People don’t invest just to break even. They invest to gain more than they put in. Everyone wants a solid… Continue reading
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If life were a chess game, would you be winning?
“If You Fail to Plan, You Are Planning to Fail”– Benjamin Franklin Chess isn’t just a game—it’s a masterclass in… Continue reading
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A Short Introduction to Project Management
Summary Project management is both an art and a science, requiring a balance of technical skills (like planning and budgeting)… Continue reading
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Prospect Theory: Using Psychology in Business
We tend to think that our decisions are rational. In realty, we’re deeply influenced by how choices are framed. Prospect… Continue reading
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The Framing Effect
Imagine this scenario: you’re at the doctor’s office. The doctor says, “This treatment has a 90% survival rate.” You feel… Continue reading